These days, instead of digging through the slush pile, many editors are turning to the blogosphere for their next big book. And the newest group to catch the eye of the children's book industry is known as Mom Bloggers. A recent article in Publishers Weekly highlighted how Simon & Schuster hosted 29 of the most popular mom bloggers at a luncheon complete with authors and goodie bags. Why all the fuss? Because moms blog about the books they're reading with their kids, and other moms listen.
But publishers don't rely on mom bloggers to simply spread the word about new books. They also look to them to help create future titles. Editors like Kate Jackson of HarperCollins peruse blogs on a regular basis, looking for writing talent and book ideas. These bloggers are also willing to spread the word on self-published books (sometimes their own), that then catch an editor's eye.
There are two lessons here for both aspiring and published authors: One, don't ignore these mom bloggers when sending out review copies or planning your next blog tour. And two, blogging about children's books, and doing it well, clearly gets you on the publishing radar. This might end up being easier (and more fun) than sending out multiple unsolicited submissions and hoping to get noticed.
Interested in learning how to write a book and send it to children's book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!
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